excerpt: Gideon notes, “The job of the gatekeeper is to pull you in, draw you in, to say things that appeal to your sensibilities. They gain your trust. They are likeable. They’re not always wrong, in fact, they are right much of the time. The key to their deception, and the utility they offer the cabal, is to subtly omit or leave out truths that would fully empower you while giving you the impression they just gave you the whole story. If they’ve convinced you they just gave you all the truth, why would you look beyond it?”

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